These Daft Punk merchandise ads do a great job of mimicking ads from the ’70s. The layouts, colours and type all evoke the decades’ graphic style.
Above, you can see one of their latest ads alongside a Coke ad from 1970. (The very same ad that Michael Bierut describes in the Helvetica film: “It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.”)
The typeface chosen for the 2014 ad appears to be Kabel Black or Geometric 231 Heavy and while it’s no Helvetica, I think it does a much better job in this instance.